SORRY ABOUT MONDAYS™

Specialty whole-bean coffee with natural flavors. Roasted in Texas by a team that has built a roastery before.

Raising $100,00017% equityAustin, TXRoasting from Dec 2026

01 Team & track record

We've built a roastery and café once already.

4.9

out of 5 on Google reviews Blue Mondays · 2025

My partners and I built Blue Mondays, a roastery and café in Bratislava. Together we grew it from one barista to a team of 10–12. It was profitable every year and reached €581k ($655k) in revenue in 2025.

Blue Mondays (daily beans s.r.o.): revenue and growth, EUR (USD)

5.2× revenue in 4 years

Revenue growth vs. prior year

2022+76%

2023+70%

2024+50%

2025+15%

Founder & CEO

Alan Hučko

Over 10 years in hospitality, from barista to manager. At Blue Mondays he learned roasting, cupping and green coffee sourcing, and ran B2B sales. A trained graphic designer, he makes the brand and content in-house. At launch he roasts, flavors, packs and runs social media.

info@sorryaboutmondays.com +1 (737) 222-3646

Sales & partnerships

Kristina Doan

Years of hospitality experience and a background in social anthropology. At an advertising agency she managed supplier communication. She leads outreach to cafés, offices and partners.

kristina@sorryaboutmondays.com +1 (512) 284-6546

Partners

Blue Mondays founders

The original founders of Blue Mondays, a successful roastery and café in Bratislava. Two non-managing members with 33% each, who invested their own money. They are not involved in daily operations.

02 Their dilemma

Consumers are more aware than ever of what goes into their bodies, yet flavored coffee is still artificial. Specialty coffee has never been bigger, but clean flavor is almost nowhere.

Today's coffee drinkers want flavor and read the ingredient panel. Read it for yourself.

Bones Coffee · ingredients“Natural and artificial flavors”$17.99 / 12 oz on bonescoffee.com

Dunkin' French Vanilla · ingredients“Coffee, natural and artificial flavor”Grocery listing, 12 oz bag

SORRY ABOUT MONDAYS™ · ingredients100% Arabica coffee beans, natural flavors$15 / 12 oz · whole bean · medium roast

Ingredients as listed on each brand's product page, checked November 2026.

03 Our answer

Specialty coffee, flavored in-house with natural flavors.

Specialty-grade Arabica, medium roast, whole bean.Three flavors to choose from.And a quality single origin for those who prefer a classic cup.Drag the box to turn it.

Drag to turn it any way

12 oz340 g bag in a printed box

$15DTC price per bag

2,205 lb(1,000 kg) per day, max roasting capacity

Fully automaticKUBAN 30 – Industrial Coffee Roaster running saved roast profiles

The roaster

KUBAN 30 – Industrial Coffee Roaster

Fully automatic drum roaster. It repeats our saved roast profiles batch after batch and roasts the next batch while the last one cools.

66 lb(30 kg) green coffee per batch, from 20 lb (9 kg)

2,205 lb(1,000 kg) per day, max capacity

Roast + coolat the same time, driven by four motors

30–70 rpmadjustable drum speed and live flame control

Artisanroast software: every roast is logged and repeatable

1,764 lb(800 kg) machine, built by Kuban in İzmir, Turkey · CE, ISO 9001

Sources

kubancoffeeroasters.com.

04 Traction

Pre-launch, with early validation and permits in place.

About 55 people tasted our coffee at the DRON8 Summit 2026 at UT Austin. It was a tech crowd, not a coffee crowd, and 1 in 5 wanted to buy.

~55people tasted our coffee at DRON8 Summit 2026

1 in 5wanted to buy on the spot or left contact details for launch (about 10)

Dec 2026roasting starts; all permits are in place

™ → ®SORRY ABOUT MONDAYS™ trademark filed with the USPTO, on track for ®

SORRY ABOUT MONDAYS team next to the MadDrop x SORRY ABOUT MONDAYS banner at DRON8 Summit 2026

Our tasting table and banner in the hallway at DRON8 Summit 2026

Serving coffee at the tasting table with our four boxes

Pouring coffee for a visitor next to jars of beans

A robot dog walking past our boxes and banner

A visitor checking our e-shop on his phone at the table

05 Why now

Specialty coffee is at a record high, and today's coffee drinkers want flavor.

Our core customer is 18–39, skews female and already drinks specialty coffee. They like flavor but avoid artificial ingredients. Most brew at home, which suits a whole-bean bag.

47%of US adults drank specialty coffee in the past day, a record high

69%of 25–39-year-olds drank specialty coffee in the past week, the highest of any age group

35%of specialty drinkers say flavor is part of what makes coffee “specialty”

~64%of past-day specialty drinkers had coffee prepared at home

Starting in Austin

A young city with a growing specialty scene. The Austin metro has about 1.42 million jobs. About 291,000 are in professional and business services, the offices we sell coffee to wholesale.

A Texas-sized wholesale pool

Texas has about 9,146 coffee and snack shops. About 5–6 kg of coffee a day covers our fixed costs, and 50 accounts take us well past that.

Sources

National Coffee Association, 2026 NCDT Specialty Coffee report · BLS, Austin-Round Rock-San Marcos, Sept 2026 (prelim.) · IBISWorld, Texas Coffee & Snack Shops, 2026. The female skew rests on older surveys (2017–2018).

06 Competition

Same fun as the dessert‑flavor brands, without artificial flavors or added diacetyl.

Our direct competitors are playful brands with dessert flavors. Starbucks and Dunkin' also sell flavored coffee. They are mass-market brands built on commodity beans, and we target a different customer.

Brand	Flavoring	Beans	Price / 12 oz	Where
SORRY ABOUT MONDAYS™	Natural flavors only	Specialty-grade Arabica, whole bean	$15.00	Own e-shop, wholesale; retail next
Bones Coffee	Natural and artificial flavors	“Premium arabica”	$17.99	E-shop, Walmart, Costco
Java Factory	Not stated on label listings	“100% Arabica”, sold ground (10 oz bags)	~$17.94*	Amazon, Target, H-E-B, own site
Starbucks / Dunkin'	Mass-market flavored lines	Commodity, mostly ground	~$11	Everywhere

Sources

From brand and retailer product pages, November 2026. *Java Factory sells 10 oz bags for $14.95 on Two Rivers Coffee Direct, its sister store. We scaled the price to 12 oz. Its product pages do not say whether the flavoring is natural or artificial.

About diacetyl. Diacetyl (2,3-butanedione) is a chemical that gives a buttery taste. The FDA lists it as safe as a food ingredient (21 CFR 184.1278). It is common in butter, caramel, vanilla and butterscotch flavorings, including flavorings for coffee (OSHA, NIOSH). The known risk is inhaling it. Workers exposed to its vapors have developed bronchiolitis obliterans, an irreversible lung disease often called "popcorn lung." NIOSH found high levels at a coffee roasting and flavoring plant (HHE-2018-0134). Roasting also produces small amounts naturally, so our claim covers diacetyl added through flavorings.

07 Business model

The e-shop builds the brand. Wholesale fills the roaster.

Our e-shop has the highest margin, and we own the customer data. Our roaster handles up to 2,205 lb (1,000 kg) a day, far more than direct sales need early on. Wholesale and white label use that capacity, cover fixed costs and bring steady cash flow.

Product cost per 12 oz bag

$7.37 today → ~$6.91 at volume

Direct (e-shop)

51%gross margin at $15, rising to 54% as packaging and flavoring costs fall

Wholesale

~45%gross margin at $35.27/kg, sold in 1 kg+ bags without retail boxes

Order size

$60average order. Free shipping starts at $50, which takes four bags

What wholesale covers

One roaster, five ways to sell in bulk

Our 12 oz bags in volumeCafés, shops and gift stores that resell our retail bags.

Our 1 kg bagsCafés, restaurants and events that brew a lot and don't need retail boxes.

White labelA business with its own brand. We source, roast and pack; they sell under their name.

Toll roastingA café or shop with its own green coffee but no roaster. They bring the beans, we roast them.

Offices and productionRegular supply for offices, factories and warehouses, tens of kilograms a month.

Why it is our safety net. Wholesale orders are large and repeat on a schedule. A handful of accounts covers our fixed costs of about 5–6 kg a day. They use spare roaster capacity, do not depend on brand awareness, and keep cash coming in if the e-shop grows slower than planned.

Green coffee is about 60% of cost. We are not tied to one origin, so if prices rise, we can switch farms or importers without changing the product. Price is our second lever. Customers pay shipping on orders under $50.

08 Use of funds

$100,000 for launch: marketing, a reserve and first production.

$10,400 in packaging covers 20,000 bags, worth $300,000 at retail. 40% goes to marketing and sampling. The rest funds a nine-month reserve for rent and fuel, plus green coffee and flavoring for about 3,000 bags. The investment buys equity, so the company does not pay it back.

Marketing & sampling detail	Planned	What it buys
Sampling & freebies	$10,000	1,000 free 12 oz bags ($7,370) for cafés, buyers, creators and customers, plus merch ($2,630): stickers, T-shirts, caps and other small items
Paid social	$7,000	Instagram, TikTok and Meta ads driving e-shop orders
Events & tastings	$13,500	Stands, festivals and promo packs
Content	$9,500	Photo and video for social and ads

The marketing split is a rough estimate and can change with our needs. We track each channel by cost per customer and move budget to what works. This round pays for marketing, so it is not in the operating projection. This round does not fund the CO₂ flavor project (section 13).

09 Three-year projection

Break-even at about 5–6 kg a day.

Fixed costs are rent and fuel, $3,350 a month. One employee joins in year 2 and a second in year 3. The base case assumes half our planned volume. The upside case is the plan.

Base case: company revenue and net profit

Assumptions: Volume grows in a straight line to ¼, ½ and the full year-3 target (base 100 kg/day, upside 200 kg/day). Half the coffee by weight sells direct, half wholesale. Direct: $44.09/kg revenue, $20.30/kg product cost ($6.91 per bag). Wholesale: $35.27/kg revenue, $19.26/kg product cost. Product cost covers green coffee, flavoring, packaging, pallets and propane. Fixed costs are rent and energy ($3,000) plus fuel ($350) a month. This round pays for marketing, so it is not counted here. Staff: one employee in year 2 and two in year 3, each about $54,200 a year. That covers $20/h full time, payroll taxes, health insurance and a 3% retirement match. All net profit is paid out to members. The model leaves out payment fees, shipping on free-shipping orders, insurance, depreciation and income tax, so real profit will be lower.

10 Investor returns

What your stake could be worth after three years.

Set the year-3 volume and team size to see the result. Company value is 0.63× annual revenue, the average sale multiple for small US food manufacturers.

Volume at end of year 3 100 kg/day

Your stake 17%

Share of profit paid out 100%How much of each year's net profit the company pays to its owners. Your share is calculated from this amount.

Employees in year 3

At 100 kg/day the model matches the base case; at 200 kg/day it matches the upside. Payouts follow the operating agreement.

Year-3 revenue—

Year-3 net profit—

Company value (0.63× revenue)—

Your stake's value—

Profit paid to you, years 1–3—

On $100,000 invested—

Total value to you after three years—

Year by year

Sources

Multiple from BizBuySell, businesses sold Q3 2021–Q2 2026.

11 Risks

What could go wrong, and what we do about it.

Brand demand grows slower than planned

Our roaster handles up to 2,205 lb (1,000 kg) a day. We can shift that capacity to toll roasting and white label at any time, so the roastery earns even if the brand grows slower.

Customer acquisition costs run high

Wholesale gives a stable base. We lean on sampling, affiliates and events, and track the return on every channel.

Green coffee prices rise

We are not tied to one origin. We can switch farms or importers and adjust pricing if needed.

Flavored coffee falls out of fashion

We also offer a single origin, Brazil Cerrado, and can rotate flavors quickly without new equipment.

One person runs production

We can roast ahead to build a stock buffer. A new hire can learn to roast quickly.

12 Five-year vision

From an Austin roastery to a nationwide brand.

Our roaster is fully automatic. It gives consistent quality, full control over every roast, and room to grow without adding staff at the same rate.

Year 1

Austin: e-shop and wholesale
~50 accounts: cafés, offices, events
Past break-even early, at about 5–6 kg/day

Years 2–3

Texas-wide retail
K-Cup pods and new flavors
Stretch goal: 200–300 kg/day

Years 3–5

Nationwide distribution
Own cafés in at least three US cities, as brand showrooms
Our own canned coffee drinks
Our own CO₂ flavor infusion line, funded from profits

13 The big goal

Our future goal · an innovation that could change everything

Flavor inside the bean.

Our biggest goal is a flavoring method few roasters use: infusing natural flavor into green coffee with supercritical CO₂, before roasting. The flavor moves into the bean and roasts as part of the coffee. It uses the same CO₂ technology that decaffeinates coffee worldwide, run the opposite way so the caffeine stays in.

This is not part of this investment. None of the $100,000 goes to it. We start it only when the company's own profits can pay for the custom-built pressure vessel and the pilot.

The idea1 / 8

Flavor goes in before roasting

Supercritical CO₂ carries natural flavor deep into the green bean, so it roasts as part of the coffee.

Step 1 / 52 / 8

Load

Dry green beans, straight from the sack, and natural flavor go into the sealed vessel. No soaking.

Step 2 / 53 / 8

Pressurize

CO₂ is pumped into the sealed vessel under high pressure.

Step 3 / 54 / 8

Warm

With gentle, low heat the CO₂ turns supercritical: it flows like a gas and dissolves like a liquid, carrying flavor into the bean.

Step 4 / 55 / 8

Release

After a hold time, pressure comes down slowly. CO₂ leaves as gas; the flavor is meant to stay in the bean.

Step 5 / 56 / 8

Reuse and roast

CO₂ is captured for the next batch, and the infused beans go to the roaster.

Caffeine stays in7 / 8

Flavor in, caffeine stays

CO₂ decaf soaks the beans, runs hot for hours and filters the caffeine out of the CO₂. We run the opposite: dry beans, low heat, a closed vessel, short holds. Every pilot batch gets a lab caffeine test.

The science8 / 8

Why high pressure, low heat

CO₂ turns supercritical above 31.1 °C and 73.8 bar. We work above that point at low heat, gentler on the bean than classic CO₂ decaffeination. Exact settings come from the pilot.

1 / 8

Pilot line

The whole line at a glance

Piping and instrumentation diagram, concept.

Sources

Based on the standard supercritical CO₂ loop used in commercial systems such as Separeco and lab units like this SFE installation. Final sizing and certification (ASME or PED) come with the vessel builder.

Our assumption

Closer to the real thing

We expect CO₂-infused coffee to taste closer to the real food than typical flavored coffee. We also expect it to keep its flavor longer, because the flavor sits inside the bean, not on it. We have not measured this yet. The pilot's tasting panels will test it.

Typical flavored coffee Our CO₂ goal 0%plain coffee100%real food

	Typical flavored coffee	CO₂ infusion, our goal
Where the flavor sits	Coated on the roasted bean ¹	Carried into the green bean. CO₂ already reaches inside whole green beans to remove caffeine ²
Heat	Added after the beans cool, because roasting heat can destroy flavor compounds ¹	Infused at low heat; CO₂'s low critical temperature spares heat-sensitive compounds ³. Surviving the roast is what the pilot must prove
What's left behind	Flavor oils or carriers on the surface ¹	CO₂ leaves as a gas, with no solvent residue ²
Caffeine	Untouched	Kept in. CO₂ decaf needs beans soaked to 25–50% moisture, 70–140 °C and 2–13 hours ⁵; we use dry beans at about 10–12% moisture ⁶, low heat and short holds, and lab-test every pilot batch
Freshness	Best used within 2–4 weeks ^1,4	Expected to hold longer with flavor inside the bean; to be tested

Sources

1 How Products Are Made: Flavored Coffee Bean · 2 Max Planck Society · 3 Supercritical fluid technologies review · 4 Nature's Flavors · 5 US patent 4,911,941, CO₂ decaffeination · 6 Green Coffee Collective

Sources

Max Planck Society, coffee decaffeination · CO₂ critical point, Michigan Tech · Supercritical impregnation of nuts, ICheaP-15 · Supercritical CO₂ extraction of coffee oil, Foods 2023.

14 The deal

$100,000 for 17% equity.

You get a stake in Hound Dogs Club LLC, the company behind SORRY ABOUT MONDAYS™. You share in profits paid out to members and in any future sale. A clear exit opens after three years.

Investment$100,000

Stake17%

Post-money valuation~$588k

Why ~$588k

The figure follows from the terms: $100,000 for 17% of the company. That values the company at about $488k before this round. Our hard assets are worth far less. The price reflects what we have already built:

A fully automatic KUBAN 30 – Industrial Coffee Roaster, with all permits in place
A team that has built a roastery and café before: Blue Mondays reached €581k ($655k) in revenue in 2025
A finished brand, packaging and e-shop, with a trademark application filed
Demand tested at DRON8 Summit 2026: 1 in 5 tasters wanted to buy
In our base case the company is worth about $703k by year 3

After year 3, the company has the option to buy back your stake at a formula agreed up front in the operating agreement.
Profit payouts follow the operating agreement, including payouts to cover the tax on your share of profit.
Regular reporting on sales and results.

The company

Hound Dogs Club LLC, a Delaware limited liability company registered in Texas as a foreign LLC. It does business as SORRY ABOUT MONDAYS™ (assumed name registered) and holds a Texas Sales and Use Tax Permit. Roastery and warehouse in Georgetown, Texas.

Managed by Alan Hučko, CEO and sole managing member. The two other members are investors and do not manage the business.

MemberTodayAfter this round

Alan Hučko · CEO, managing member34%28.2%

Partner · non-managing member33%27.4%

You · investor—17%

Alan HučkoFounder & CEOsorryaboutmondays.com @sorryaboutmondays info@sorryaboutmondays.com

Final terms are subject to a written agreement prepared by counsel.